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Finding Inspiration in Every Turn


The Prenatal &

For Doulas, Midwives,

Therapists, and Parents

January - June 2024

Pregnancy and postpartum are transformational rites of passages that deserve to be respected and supported every step of the way.


Yet, so many mothers and birthing people experience the massive gaps in our perinatal care system that imposes a heavy burden during this profound time.


Are you passionate about supporting new families during pregnancy and postpartum?

Are you ready to embark on a life-changing journey that not only transforms your career but also touches the lives of countless parents and babies?


Can you envision yourself being part of a supportive community of professionals, all dedicated to elevating the standards of prenatal and postpartum care?

Welcome to The Prenatal & Postpartum Coach Certification.

This 6-month program blends expert knowledge, hands-on training, and mentorship to equip you with the skills and confidence needed to support families during this transformative time in their lives.

The Prenatal & Postpartum Coach Certification stands out as an interactive program, focusing on experiential learning, supervised coaching sessions, and embodied practices.

Your journey starts here, and the impact you'll make is immeasurable. 

Join us in creating a world where every mother experiences the care and guidance she deserves. 

As a Prenatal and Postpartum Coach, you will have the skills and certification to support new families during pregnancy and postpartum, through 1:1 coaching and support groups.


This program is designed to support you and all of the families whose lives you will touch.

If you are looking for a way to connect with other entrepreneurial moms, learn something new, and feel supported during your professional journey… join us. 

This is for you if…

  • You are deeply committed to supporting the mental health and wellness of new families.

  • You believe that families deserve more support and guidance during pregnancy and early parenthood.

  • You are a mental health professional (counselor, therapist, or psychologist) looking  to specialize in supporting pregnant and postpartum people. 

  • You are in the field of supporting mothers/birthing people and want to expand your existing tools to provide deeper support to your clients. 

  • You are a midwife or doula looking to find more sustainable ways of supporting new families. 

  • You are a parent who cares deeply about uplifting the lives of other parents.

  • You desire to live a purposeful life.

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Image by Bethany Beck

When we approach the childbearing years through the lens of mental wellness, community care, and embodiment - we begin to see and feel the ripples of tremendous change, not only in the lives of individual parents but in the very fabric of society, as we create a culture that values the well-being of families.


This program will provide you with the essential skill set and tools to channel your passion for pregnancy and postpartum into a fulfilling career.

What’s Included:

  • 6-month long immersion led by Gabrielle McDade

  • 3 Live classes/mentorship calls each month.  

  •  Live Q&A during each call.

  • Recorded live classes. All live classes will be recorded for your reference and for those who cannot make the calls. You will have access to these recordings throughout the 6-month training.

  • Guest expert speakers to deepen your understanding of prenatal and postpartum wellness.

  • Perinatal resource library, so you can access a wealth of knowledge and tools to support your clients. This resource library also provides you with handouts to use with your clients based on the Prenatal and Postpartum Coach Certification training.

  • The Postpartum Preparation & Recovery Guide, so you can provide your clients with further education and utilize this free content for marketing purposes.

Curriculum for The Prenatal and Postpartum Coach Certification:

Module 1: Introduction to Prenatal and Postpartum Coaching

  • Understanding the role of the prenatal and postpartum coach

  • Cultural sensitivity and inclusivity

  • Reimagining perinatal care.


Module 2: Perinatal Mental Health and Wellness

  • Perinatal mood and anxiety disorders 

    • Risk factors

    • Symptoms

    • Discussion tools

  • 9 Steps to Wellness 

  • Somatic practices for perinatal nervous system regulation


Module 3: Supporting the Pregnant Person

  • Understanding common discomforts and holistic remedies during pregnancy 

  • Prenatal nutrition and supplemental support 

  • Body image and changing identity

  • Movement as medicine

  • Managing stress and mental health


Module 4: Prenatal Health and Wellness  

  • Prenatal health assessments and screenings

  • Pregnancy complications and risk factors


Module 5: Preparing for Birth

  • Mindful birthing

  • Creating a birth plan 

  • Comfort measures and pain management 

  • Natural methods for encouraging labor 


Module 6: Preparing for Postpartum

  • Postpartum recovery and healing

  • The connection between postpartum rest and lifelong uterine health

  • Creating a comprehensive postpartum plan - live and PDF

  • Postpartum nutrition as a support to physiological and psychological wellness 


Module 7: Supporting the Postpartum Person

  • Supporting the mother/baby dyad

  • Common breastfeeding challenges and when to refer out for support

  • Emotional and physical challenges of the postpartum period

  • Newborn care and infant development

Module 8: Postpartum Sexuality and Relational Wellness

  • Postpartum sex: what to expect when and how to resume

  • Navigating changes in sexual desire

  • Reawakening intimacy and desir

  • Exploring new dimensions of sensuality

  • Centering trust and emotional intimacy


Module 9: Building a Coaching Practice

  • Marketing strategies 

  • Developing purposeful partnerships


Module 10: Practical Experience and Mentorship

  • Supervised coaching sessions with prenatal and postpartum clients

    • You are required to complete a minimum of 3 supervised coaching sessions

    • Complete a 1-page written review of each supervised coaching session

  • Integration of conceptual knowledge into real-life scenarios

Meet Your Instructor

Gabrielle McDade

The Prenatal & Postpartum Coach Certification was

birthed out of my own journey into motherhood.

As a midwife and a woman with a history of anxiety,

I did everything in my power to set myself up for a

successful postpartum. But despite my best-laid plans,

my training as a midwife, my supportive partner, and my

community - I still found myself suffering from postpartum

anxiety and depression.

I found myself in an almost constant state of feeling stretched

beyond my capacity and at the same time feeling like I was never doing enough.

My incredible midwife held and supported me through these challenging times. But after our final visit at eight weeks postpartum, I felt lost and utterly alone.

I felt like I could have continued working with my midwife throughout the first year of my son's life.

I needed so much more support than I had in place, and didn't know where to turn.

I wanted to talk to my therapist, but it was so hard to get out of the house and I wasn't sure she would be able to show up for me in the ways that I needed, because she was not intimately connected with the prenatal and postpartum experience. It felt important that the person I was leaning into for support could fully understand the unique struggles of new parenthood.

It was out of these dark and lonely moments that a spark ignited in me around providing more comprehensive care for new mothers and parents. 

I was determined to help fill the gaps in our perinatal care system.

It has been my greatest joy to support birthing families over the last 14 years.

I am honored to now share the skills and wisdom that I bring to my coaching practice with you so that we can collectively ensure that more lives are touched, supported, and uplifted during the remarkable journey of new pregnancy, birth, and new parenthood.

Frequently Asked Questions:


Who is the Prenatal & Postpartum Coach Certification Program for?

The Prenatal & Postpartum Coach Certification Program was designed for birth workers, postpartum doulas, health care providers, and parents. The purpose of this program is to reach beyond the confines of our current care models to provide more comprehensive care to new families. 


Will I receive a certification upon completing this program?

Yes, upon successful completion of the certification requirements you will be certified as a Prenatal & Postpartum Coach. 


What is the investment for this program? Do you offer refunds?

The investment for this program is $6000 paid in full or $1100/month for 6 months. This is a nonrefundable program. 


What are the certification requirements to become a Certified Prenatal & Postpartum Coach?

To become certified as aPrenatal & Postpartum Coach, the following requirements must be met within 6 months of completion of training:

  1. Attend or watch the recordings of all sessions during this 6-month training.

  2. Complete all reading and homework assignments. 

  3. Supervised coaching sessions with 3 separate individuals/families. The purpose of these supervised sessions is to integrate the teachings of this program into real-life scenarios. 

    • Facilitate a minimum of 3 sessions per individual/family. 

    • Supervised sessions can be done with existing clients, friends, or family members. 

    • Complete a written assessment of each session to review with Gabrielle. 

Enroll In The January 2024 6-Month Cohort


January - June 2024




$6000 paid in full or $1100/month for 6 months

Early Bird Special save $800

Register before January 1st.

* This is a 6-month non-refundable program.  After your initial payment, you will be billed monthly through June 2024.


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